Photojournalist Flip Schulke caught the eye of America more than any person ever calling southern Minnesota home. Through his curious camera, he captured the drum beat of a generation by bringing to life legends like Muhammad Ali, Dr. Martin Luther King Jr., Jacques Cousteau, Fidel Castro, and eight U.S. presidents, scores of astronauts, sports heroes, and politicians. He photographed the Berlin Wall over a thirty-five year period and for better than a decade was the world’s leading expert on underwater photography. He was one of the first photographers inside the Texas School Book Depository after President Kennedy’s assassination.

Working as a self-employed, freelance magazine photojournalist, his work included choice assignments from the mid-1950s to 1980s for Life, Ebony, Sports Illustrated, Newsweek, Time, National Geographic, and Look. His University of Texas archives contain more than 600,000 negatives, slides and prints.

Consider: Art Olsen was the fifth child of the county courthouse custodian in Estherville, Iowa.

He was the president of Advertising Unlimited in Sleepy Eye, an R.L. Polk division in Detroit, R.L. Polk itself in Detroit, and Norwood Promotional Products in Austin, Texas. These businesses ranged in size from $60 million to $450 million in revenue. Since 2003, he has been president and co-founder of New Ulm-based start-up Beacon Promotions Inc. His most recent company custom prints and supplies promotional products to 4,500 distributors—and is growing rapidly.